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Promote YouTube Video with google AdWords

Want to know how to promote youtube videos with google Adwords? Want more views on your YouTube video? Here we share the exact and effective ways to promote your video by using Google Ads. YouTube is the second most popular Social Media Platform after Facebook. Additionally, Youtube is the second most popular search engine right after Google. One billion hours of videos are watched every day on Youtube, and the platform generates billions of views. YouTube is most popular among people aged 15-35.


According to research, it is estimated that nearly 43% of all global internet users access YouTube monthly. Youtube has over 2 billion monthly active users. YouTube has 225 million users in India and 197 million users in the United States. YouTube’s ad revenue is over $7 billion quarterly. On average, individual creators receive between $3 and $5 per 1000 views.

Here you learn why you need to promote your brands and videos on YouTube and how to make the most of your marketing campaign to promote youtube videos. Let’s go.

Why You Need to Promote Your Brand on YouTube

YouTube marketing is an essential part of a video marketing strategy that produces results. Youtube is a highly engaging channel that helps you to reach a much wider audience, promote awareness, and increase more traffic, people engagement, and yes of course leads. Here are some reasons why you need to promote your brand or videos on Youtube as follows:

  • Youtube ranks second in terms of popularity after Google
  • Youtube is the fastest-growing video platform in the world.
  • The majority of Youtube watch time(more than 70 percent) comes from mobile devices.
  • Youtube has over 2.3 billion active users worldwide.
  • More than 3 billion searches are preferred on the Youtube website every month.
  • YouTube viewers watch over 1 billion hours of video on the YouTube platform every single day.

Why You Need to Promote Your Videos on YouTube

You need to promote your videos on Youtube to reach a more global audience. By focusing on users who are interested in seeing your content, Youtube allows any video uploader to surface their video content on its platform.

How to Use Google Ads to Promote Your YouTube Video

Google Ads has endless tools, that will help you to promote your videos and grow a good audience for your brand. Below we discuss the Youtube studio tool to promote videos by google Ads. Here is a step-by-step procedure to promote your Youtube video by YT Studio as follows:


  1. Open YouTube Studio
  2. Choose a Video you want to Promote
  3. Customize Your Advert’s Appearance
  4. Choose Locations and Languages
  5. Choose the Gender, Age, and Parental Status of Your Target Audience
  6. Target Specific Interests in Your Audience
  7. Set Your Daily Budget
  8. Review Your Ad and Set a Duration

Let’s discuss these steps in detail, how to work on it to promote Youtube video by Google Ads as follows:

1. Open YouTube Studio

  • Click on your profile picture in the top right corner of the screen.
  • A menu appears, find YouTube Studio as one of the options.
  • Click on YouTube Studio

2. Choose a Video you want to Promote

  • Now, YouTube Studio opens.
  • Here, below the profile picture on the left side find the Content tab,
  • Click on Content,
  • A list of your videos opens on the right side.
  • Now, tick on one video you want to advertise or promote,
  • Move the cursor on a video you have ticked.
  • It shows three dots(menu) on the right side of the video – named Options.
  • From the menu that comes up, click Promote.
  • This will open a new webpage.
  • An opened new page is Google Ads. Click on GET STARTED.

3. Let’s create your video Ad

  • Now, on the new page(as given below), your marketing campaign will start
  • You have to answer the questions,
  • Now, choose the second option for-What do you want to focus on?

4. Customize Your Advert’s Appearance

  • Below there given- How do you want your ad to appear?
  • Choose one ad – from the listed four,
  • Enter heading – Enter the title of your video here,
  • Enter description1 – Enter the title of your video here too.
  • Enter description2- Paste the title or write about your video.
  • Below on the right side NEXT button – click on it.

5. Choose Locations and Languages

  • Now, choose location – specify the countries of your target audience.
  • Choose language – specify the language of your target audience.
  • Ensure your video delivers in the same languages.
  • Now, after choosing, click on the NEXT button again.

6. Choose the Gender, Age, and Parental Status of Your Target Audience

  • Get a very simple set of options.
  • Either you can leave all the boxes ticked to ensure very broad visibility, or choose the target audience
  • Tick Gender – if your video is for a specific gender.
  • Tick Age – if your video is for a specific age group.
  • Tick Parental Status – choose whether your video is for parents or not.
  • Now, after choosing, click on the NEXT button again.

7. Target Specific Interests in Your Audience

  • Now, it’s time to select specific interests audience.
  • If you choose option one – your video is for all audiences no specific target.
  • If you want to choose the second option – choose the interests on which your video is based – to choose a specific interest audience-multiple options are given here to choose.
  • Now, after choosing, click on the NEXT button again.

8. Set Your Daily Budget

  • Unfortunately, Google Ads isn’t free
  • So now, it’s time to set your daily budget.
  • Here, you can control how much you want to spend per day.
  • Enter a daily budget.
  • How long will your ads run?- for the best result choose Run continuously.
  • Now, after choosing, click on the NEXT button again.

9. Review Your Ad and Set a Duration

  • Now at this stage, you can inspect your choices and make adjustments before submitting the campaign for review.
  • Click NEXT one last time.
  • Now, you arrive at your Google Ads account.
  • This is the main or Overview page of your account.
  • Here, you’ll see all past and present campaigns, as well as their overall performance.

CONCLUSION:

Once you invest in creating excellent content for your YouTube audience, promoting your YouTube videos with AdWords can boost the visibility of the video on the platform and help you grow your channel. Now, would you be willing to promote YouTube videos with AdWords? If yes, what strategies or methods worked well for you? Please share your experiences in the comments.

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